Blog, Case study | 06 May 2021

Daye: Truly Making a Difference

As a charity dedicated to helping women find meaningful employment, we are always thrilled to partner with businesses who share our passion. One of them is Daye, an innovative start-up that makes period products.

Daye's team creates new health products led by their research, including organic tampons that use CBD to help address period cramps (or dysmenorrhea). Since the start of our partnership with Daye in 2019, five women we’ve supported have started working for them.

We spoke to Daye founder Valentina Milanova, who shared her thoughts on partnering with us and hiring women with convictions.

Why did you decide to partner with Working Chance?

“Partnering with Working Chance has given us the opportunity – not only as employers, but as a women-led business as well – to put our money where our mouth is. In this day and age, it’s very easy to promote women’s empowerment without doing the work, so we’re honoured that we get to work with an organisation that is helping bridge the gender gap in employment and truly make a difference.”

Why is it important to have women leading businesses like Daye?

“We like to think that Daye exists at the intersection of science and intuition – by this I mean that we reconcile women’s experiences with scientific data, because the two have lived in silos for far too long. Bridging the gender health gap can only happen by listening to and centring women, and that’ll never truly be achieved if femcare is dominated by men – no matter how good their intentions may be.

We need women to be present at all levels and in all fields of medical research and development, from biomedical engineers and clinical researchers all the way to upper management and marketing roles. Case in point: a 2017 study looked at over one million medical papers and revealed a link between the author's gender and attention to gender/sex analysis. It found that something as simple as including women as researchers improved the likelihood of medical research taking sex and gender differences into account.

Considering that most of modern medicine has used the male physiology as the ‘standard’, improving women’s participation in clinical research – not only as trial subjects, but as researchers as well – is one tangible step we can take towards closing this gender gap.”

Why does Daye want to hire women with convictions? Many companies make a point of hiring more women, but why women with convictions specifically?

“We set out from the start to drive real, tangible change through Daye – not just through product innovation, but with our internal operations and overall company structure as well. I know the term ‘empowerment' is thrown around a lot these days, but that’s truly what we want to do: empower women in every sense of the word, not just in terms of their physical health, but financial health too.

By hiring women with convictions, we’re not trying to tick a diversity quota, we’re actively trying to reduce employment gender disparities. The UK has a huge wealth gap, and women – let alone those with convictions – suffer the brunt of that. We figured we could do something about that by partnering with Working Chance and employing women with convictions, so it seemed like a no-brainer from the get go.”

What has been your experience with hiring women through Working Chance?

“Since joining forces with Working Chance, our team now has some of the most hard-working, talented and wonderful people. It’s truly a pleasure to get to work with them every day, and Daye wouldn’t be what it is without them.”

If you’re interested in collaborating with Working Chance to grow your team, please get in touch with Katy, our Head of Employment on